23 pallets of toothpaste- 70,000 tubes of Xylitol toothpaste. Xylitol is good for your teeth. This toothpaste is the stuff dentists tell you to use. There are 24 tubes in a case. A tube is 4 oz. (about 5 inches tall). This toothpaste originally sold for $5.00 per tube. Expiration date was a year ago but this toothpaste is still good and people (healthy people with good teeth) are still purchasing it.